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Trade Marketing Manager, Â÷Àå/ ¿Ü±¹°è±â¾÷

(Trade Marketing Manager, Â÷Àå/ ¿Ü±¹°è±â¾÷)


Marketing Activity Planning
Yearly marketing activity planning for all North Asia accounts aligned with global and regional brand strategy and deep-rooted in shopper and consumer insights, ensuring to deliver brand performance target in terms of volume, NSV, TP and market share.

A&P Budget Management
Yearly A&P budget planning based on marketing calendar by account and by brand.
Monthly A&P tracking to review A&P spending status and P&L and make revision, when necessary, to be responsive to external market environment.
Pre M&E for all marketing activities to evaluate the promotion efficiency.

Quality Execution and Evaluation
Implement the marketing activities flawlessly to maximize short term and long term sales growth and profitability
Depletion tracking and field feedback gathering on a regular basis to monitor the quality ution of the promotional activities
Make sure all the activities are compliant with the Company marketing code
Post M&E for all marketing activities to take key learning

Agency Management
Grounded focused briefs to align agencies and inspire them to deliver breakthrough ideas
Clearly defines the role and responsibilities of the agencies for focused outcomes.
Builds authentic and robust relationship
Regular evaluation and feedback on their performance
Agency training on the Company Code of business conduct and the Company Marketing code

Customer Relationship
Build strong relationship with key customer contacts to gain customer and consumer insights, understand customer dynamics and eventually find out further business opportunities.
Share our promotional plans with customer on a regular basis




^^ Requirements ^^

To succeed in this role the Trade Marketing Manager will:
Have at least 9 years+ marketing & commercial sales experience, preferably gained within a retail and/or consumer goods environment. Category management experience is an advantage.
Possess language skills appropriate to the customer environment (English and Korean are mandatory, while speaking Japanese would be a benefit)
Have the ability to create and inspire energy for their plans and ideas.
Be a strong influencer, with a range and adaptability of style.
Be expert in the generation and interpretation of shopper and consumer insights.
Be highly analytical and data literate, understanding and evaluating the profit impact of their actions.
Be passionate about our brands and hungry to succeed.



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