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Shopper Marketing Â÷Àå / ¿Ü±¹°è±â¾÷

(Shopper Marketing Â÷Àå / ¿Ü±¹°è±â¾÷)

Works closely with Shopper Planners to uncover and leverage shopper and category insights. They define and implement category growth strategies and growth drivers.
They develop differentiated shopper and consumer (on premise) shopper marketing campaigns that grow the category and our brands¡¯ share. They support the JUBP process.

- Adopts a disciplined approach to build shopper, consumer (on trade), category, customer understanding and integrates it into the customer plans
- Execute Activation Platforms that are aligned with the Category Growth Strategies
- Work jointly with customers on business fundamentals in category management and logistics
- Deliver regular range and space reviews with key customers
- Develop and ute customized shopper and consumer (on trade) propositions, 360 joint marketing campaigns that drive category growth
- Execute brand activity plans effectively at retail


^^ Requirements^^

- FMCG °ü·Ã °æ·Â 9~11³â
- Marketing °æ·ÂÀÚ (Çʼö)
- ¿µ¾î È°¿ë ´É·Â ¶Ù¾î³­ ÀÚ


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